AMAZON KIDS EXPLAINED

Is Amazon Kids+ worth it? An honest look at price and value

Updated October 17, 2026 · 8 min read · By the Ejuu team

Amazon Kids+ is worth it if your kids are 3 to 12 and burn through books, shows and games on Amazon devices, because one family plan unlocks a big ad-free library. If you mostly want screen time limits, you can skip it: those controls come free with an Amazon Kids profile.

New in October 2026: Amazon announced new Amazon Kids Tablets and Alexa Tablets that run Android with the Google Play Store instead of Fire OS. This guide is written for Fire tablets running Fire OS, so menus and steps on the new models may differ. See what changed with the new Amazon Kids Tablet.

The short answer

Here is the thing most parents miss. Amazon Kids and Amazon Kids+ are two different products. One is free. One is not. And the free one is the part that controls screen time.

Kids+ is a content subscription. You are paying for a library: books, videos, apps, games and audiobooks picked for kids. It is not a parental control upgrade.

Kids+ tends to suit you if:

Your kids are between 3 and 12, the age range Amazon builds it for.
They use Fire tablets, Fire TV, a Kindle or an Echo a lot, and you are tired of buying apps and books one at a time.
You want content with no ads and no in-app purchases inside the subscription.
You have more than one child, since one plan covers the whole family.
You just bought a Fire Kids tablet, which comes with Kids+ included for a while anyway.

You can probably skip it if:

Your main goal is limiting screen time. That is free.
Your kids already have a few favorite apps and shows and rarely ask for new ones.
Your kids are older than 12, or they mostly watch on a phone or another platform.

Amazon Kids vs Amazon Kids+

Amazon has a help page that compares the two side by side. Here is the short version, based on that page as of October 2026.

	Amazon Kids (free)	Amazon Kids+ (paid)
What it is	A free child profile you fill with content from your own Amazon library	A subscription with a library of kid content, plus everything in Amazon Kids
Cost	Free	Monthly or annual subscription
Child profiles	Up to 4	Up to 4
Time limits and educational goals	Yes	Yes
Web browsing controls	Yes, including website blocking	Yes
Included content	Only what you share from your library	Apps, books, videos, games, audiobooks and more, filtered by your child's age
Ads in apps	Apps you add may contain ads	Apps included in Kids+ have no ads
In-app purchases	Blocked by default, parents can allow them	None in the included apps
Offline use	Yes, once downloaded	Yes, once downloaded

Notice what is the same in both columns. Time limits, educational goals, web filtering and the number of profiles do not change when you pay. What changes is how much there is to read, watch and play.

What Kids+ includes

Amazon describes Kids+ as ad-free games, videos, books, podcasts, music, apps and Alexa skills for kids 3 to 12. Its sign-up page adds audiobooks and TV shows, and says the library holds thousands of titles from brands like PBS Kids and Disney, plus Amazon's own Kids+ Originals.

A few details worth knowing before you sign up:

Content is filtered by age. Your child sees titles matched to the age in their profile. You can adjust the age filter in the Parent Dashboard.
No ads, no in-app purchases, no outside links. Amazon says Kids+ content has no in-app purchases and no links to outside websites or social media.
Apps and games need a Fire tablet or Fire TV. Per Amazon, the subscription's apps and games are only available there. On a Kindle e-reader or an Echo, you get the parts that fit those devices.
It works offline. You can download content to compatible Amazon devices for car rides and flights.
The catalog changes. Amazon's terms say titles can come and go, and it cannot promise any specific book or show will stay available.
Members get some shopping discounts. Amazon lists a Kids+ savings program with one-time offers on family products, separate from Prime.

One more change parents ask about: Amazon says the standalone Amazon Kids+ app was removed from the iOS and Android stores starting March 10, 2025. Kids+ is now mainly an Amazon device experience.

Price and how billing works

These prices come from Amazon's own Kids+ sign-up page, as of October 2026, for the US. Tax is added on top.

Plan	Prime members	Non-Prime
Monthly	$7.99 a month	$8.99 a month
Annual	$69.99 a year	$79.99 a year

How the billing works, per Amazon's page and Kids+ terms:

One plan covers the family. Amazon's terms say Kids+ is sold on a per-family basis, and its page says a plan covers up to four children. We did not see a separate single-child plan on the current page.
There is a free trial. The page offers 1 month free for eligible customers. Amazon's terms say Washington, D.C. residents are not eligible for free trials.
It renews on its own. When the trial or any prepaid period ends, it converts to a paid plan unless you cancel or turn off auto-renewal first.
Your price can change with Prime. The terms note the renewal price may change if you join or cancel Prime.
Fees are generally non-refundable, except where the terms say otherwise.

Prices and promotions change. Amazon sometimes runs intro deals, and older articles online quote numbers that no longer match. Before you subscribe, check Amazon's current Kids+ pricing.

Starting a free trial? Set a reminder for a few days before it ends. Then decide based on what your kids actually used, not what they might use.

Kids+ on Fire Kids editions

If you bought a Fire Kids or Fire Kids Pro tablet, you may already have Kids+. Amazon says its kids devices, including Fire Kids and Fire Kids Pro tablets, Kindle Kids and the kids versions of Echo, come with an included Kids+ subscription.

Here is how Amazon says that included subscription works:

It starts when you set up the new device, not when you buy it.
When the included term ends, it renews each month at the current rate using your payment method on file.
If you already pay for Kids+ monthly or prepaid, setting up the kids device cancels that plan and gives you a prorated refund.
You can set a one-time email reminder three days before renewal. Go to Your Memberships and Subscriptions, select Amazon Kids+, and toggle Remind me.

How long the included term lasts can vary by device and offer, so check the product listing for the tablet you bought. If you are still setting the tablet up, our guide to setting up a Fire tablet for kids covers profiles and PINs.

What Kids+ does not do

Kids+ is a library, and a good one. But it is easy to expect it to do things it was never built for.

It does not add screen time controls. Daily limits, bedtimes, educational goals and web filters come from the free Amazon Kids profile and the Parent Dashboard. Our Fire tablet screen time limits guide shows how to set them up.
It does not make your child learn before they play. More educational content in the library does not mean your child picks it. Amazon's Learn First setting can hide games until a daily goal is met, and it is free. It counts minutes, though, not right answers. Our Learn First guide explains that gap.
It does not check what your child understood. Watching a math show and solving math problems are different things.
It does not cover every screen. Kids+ lives on Amazon devices. Phones, game consoles and other tablets are a separate conversation.

None of that is a knock on Kids+. It just means the subscription answers the question of what your kids can watch and play, not how much or what comes first.

Where Ejuu fits

If what you actually want is learning first, then play, a tool like Ejuu can sit alongside Kids+. Kids ages 4 to 12 earn tablet minutes by answering math, spelling and grammar questions at their grade level, and the minutes go into a time bank they spend when they choose. It is on the Amazon Appstore for Fire tablets. Its protection works per profile, and Amazon Kids profiles keep their own limits, so read the Fire tablet setup steps before you pick which profile your child uses.

Looking at other tools instead? Our roundup of Amazon Kids alternatives compares a few honestly.

How to cancel Amazon Kids+

These steps come from Amazon's help page as of October 2026. You can cancel any time.

From Your Memberships and Subscriptions:

Go to Your Memberships and Subscriptions on Amazon.com.
Select Cancel My Subscription next to Amazon Kids+.
Follow the prompts to confirm.

From the Parent Dashboard on the web:

Open the Parent Dashboard in a web browser.
Select More, then Amazon Kids+ Subscription.
Select Cancel Subscription and confirm.

One catch: Amazon says you cannot cancel from the Parent Dashboard phone app. Use the website. You can also contact Amazon Customer Service.

According to Amazon's terms, if you cancel or turn off auto-renewal, you keep access until the end of the current billing period or free trial, and you are not charged again. Your free Amazon Kids profiles, time limits and library content stay in place.

A fair verdict

Kids+ is a solid deal for the right family. If you have two or three kids on Fire tablets who want something new every week, a single family plan with no ads and no in-app purchases saves a lot of one-off buying and a lot of begging. For a family with one child who watches the same three shows, it is harder to justify.

The smartest way to decide is simple. Use the free trial, or the included term on a Fire Kids tablet, and watch what your kids actually open. If they live in the library, keep it. If they keep going back to the same two apps, cancel before it renews.

Either way, remember the split. Kids+ is what they can play. Amazon Kids is how long and when. And if you want learning to come first, that is a separate tool, whether it is Learn First or an earn-time app.